Sunday, 5 March 2017

PR CASE STUDIES; Mastering The Trade

Learning from the success, failure and the cluelessness of Brands, Corporations and Personalities.

It is said that, “If you will like to know the way to the top of a mountain, ask someone who has gone forth and back on it”. Hence it becomes  imperative for you to learn from the failure in the communication of other organizations as well as their success. A Veteran PR Consultant and Chairman NIPR Lagos Chapter, Segun McMedal summarized it beautifully, “Educators have said that professionals learn faster from case studies”. 

The ‘Ishola’s PR Case Studies; Mastering The Trade Learning Resources' is a compilation of PR case studies from top PR agencies, PR magazines and journals which provides PR professionals a great opportunity to learn from the Successful and Fail PR campaigns of other organizations.

The case studies in this Learning material have been carefully selected to cover
Crisis management,
Integrated Marketing communication,
Reputation Management,
Corporate Communication,
Social Media  Marketing,
Branding and Brand Communication,
Employee Relations,
Community Relations,
Cause Marketing,
Consumer Relations and many more

Benefit to Members

1) It will assist members to be more effective in their jobs by understanding what works and what doesn’t.

For instance, Ogilvy produced arguably the best PR campaign in 2016 with their ‘Taste it' campaign for Coca-cola by simply looking into the case study book to see what had worked for Coca-cola in the past.

2) It will help to provoke creative ideas that will stimulate purposeful actions towards generating wonderful and intelligent solutions to PR problems.

This helped Bank of Baroda to rebrand itself and became the 2nd biggest bank in India with ‘Rising Sun of Baroda’ campaign.

3) It will help to inspire creative thinking that will lead to proactive steps in readiness for crises.

This helped Dominos averted a crisis that could have led to massive reputational damage and financial loses.

4) 20% discount on any package purchase or order (NIPR members only).


“Educators have said that professionals learn faster from case studies. So, I always look forward to reading PR Case Studies which Ay has
consistently supplied”.
Segun McMedal (Chairman Lagos Chapter NIPR)

“As PR professionals, we must cover every blade of grass and pay
attention to details in developing and executing a campaign. Thanks, Mr Ishola Ayodele for the resource material”.
Muyiwa Akintunde (Vice President PRCAN)

“Good evening, nice case study. Paying attention to detail is key to a
successful campaign. Enjoy your holiday”
Mrs Thelma Okoh (Secretary Nipr Lagos)


A) Standard Package

1) PR case Studies eBook

2) Media Training eBook.

Price *N5,500*

B) Gold Package

1) PR case Studies  eBook

2) PR case Studies videos. (CD)

3) Media Training eBook.

Price *N 7, 500*

C) Diamond Package

 1) PR case Studies. (eBook and manual)

2) PR case Studies videos. (CDs)

3) Media Training eBook.

4) The Nine Principles of the power of communication by Prof. Fred Helio Garcia *(Video)*

Price *N 11, 500*

How to order

Choose a package and pay into
Any Gtbank branch

Account name
 Ishola N. Ayodele

Account number

Then send your name, email as a text or WhatsApp message to 08077932282, 08129964550  or send a mail to

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